In a landmark decision on April 21, 2025, the Competition Commission of India (CCI) approved a settlement with Google India over antitrust concerns involving the Android TV ecosystem. The global tech giant agreed to pay a ₹20.24 crore (approx. $2.38 million USD) fine and implement crucial policy changes.

This marks the first-ever case settled under the CCI’s new 2023 settlement regulations, signaling a shift in India’s tech regulation strategy.
⚖️ What Was the Android TV Antitrust Case?
📂 Background & Legal Origins
The case stemmed from a complaint filed under Section 19(1)(a) of the Competition Act, 2002 by antitrust lawyers Kshitiz Arya and Purushottam Anand. They accused Google of anti-competitive practices via:
- Television App Distribution Agreement (TADA)
- Android Compatibility Commitment (ACC)
🔍 Key Allegations
Google allegedly:
- Forced OEMs like Xiaomi and TCL to preinstall the entire Google app suite (including Play Store, YouTube) on smart TVs.
- Prevented manufacturers from using forked or customized Android versions on smart TVs.
- Created a walled ecosystem, limiting fair competition and developer innovation.
📖 Source: Devdiscourse
🤝 Settlement Terms: What Google Agreed To
Under the CCI-approved settlement, Google agreed to:
✅ 1. License Separation
- Introduce standalone licenses for:
- Google Play Store
- Google Play Services
- End the mandatory app bundling practice.
✅ 2. OEM Flexibility
- Allow TV manufacturers to:
- Use non-Google operating systems
- Include custom app stores or services
✅ 3. Financial Penalty
- Pay a ₹20.24 crore fine as monetary settlement.
📖 Source: Reuters
🏛️ India’s New Tech Regulation in Action
This case is the first to invoke the 2023 CCI Settlement Regulations, showing the regulator’s commitment to faster and more effective resolutions in tech-related cases.
📖 Source: Medianama
📈 What This Means for the Indian Tech Ecosystem
💡 For Consumers
- More choice in smart TV platforms and apps
- Potential for new entrants in the smart TV OS market
- Enhanced user freedom and personalization options
💼 For Manufacturers
- Greater freedom to innovate
- Ability to bypass restrictive licensing
- Support for open-source Android variants
🌐 For Regulators & Global Tech
- A precedent-setting case in tech regulation
- Signals India’s growing assertiveness in digital competition enforcement
- Could influence similar global antitrust cases in digital ecosystems
🧠 Final Thoughts
This settlement reflects India’s determination to regulate digital monopolies and foster an open, competitive smart TV market. As global scrutiny intensifies, companies like Google must adapt to evolving legal expectations—especially in key growth markets like India.