March 9, 2025 | By It Is Unique Official
Xiaomi’s latest flagship, the Xiaomi 15 Ultra, has taken the smartphone market by storm, setting new sales records and doubling the performance of its predecessor, the Xiaomi 14 Ultra. According to Lu Weibing, Xiaomi Group partner and president of the mobile phone department, the Xiaomi 15 Ultra has witnessed over a 50% increase in sales in China, while global pre-sales have doubled compared to the previous generation.
Xiaomi 15 Ultra: A Game-Changer in the Smartphone Market
The Xiaomi 15 Ultra, launched on February 27, 2025, is a powerhouse of innovation and premium specifications. This surge in sales is driven by its cutting-edge features, aggressive pricing, and Xiaomi’s growing presence in global markets.
Key Features of Xiaomi 15 Ultra
- Processor: Powered by the Snapdragon 8 Elite, delivering unmatched performance.
- Display: A stunning 6.73-inch 3200×1440 OLED quad-curved screen for an immersive experience.
- Battery: A 5410mAh Xiaomi Jinshajiang battery with 10% silicon content, ensuring long-lasting power.
- Price: Initially launched at €1499 (approximately $1,630 USD), making it a competitive alternative to Samsung and Apple’s premium devices.
Xiaomi 15 Ultra’s Unprecedented Sales Surge
Lu Weibing’s Statement on Weibo
Lu Weibing shared the astonishing figures on Weibo, confirming that the initial sales volume in China surpassed the previous generation by over 50%. Additionally, pre-sales in international markets have doubled, showcasing Xiaomi’s expanding global footprint.
What’s Driving the Success of Xiaomi 15 Ultra?
Several factors have contributed to the Xiaomi 15 Ultra’s record-breaking success:
- Flagship Hardware – The latest Snapdragon 8 Elite, a top-tier OLED display, and a large battery ensure premium performance.
- Competitive Pricing – Offers top-tier specs at a relatively lower price than rivals like Samsung and Apple.
- Brand Loyalty & Software – Xiaomi’s strong brand image and frequent software updates have solidified its customer base.
- Global Expansion – Xiaomi’s aggressive expansion in Europe and Asia has fueled international sales.
Future Prospects: What’s Next for Xiaomi?
With soaring initial sales, the Xiaomi 15 Ultra is expected to maintain its momentum in both domestic and international markets. Xiaomi’s focus on innovation, premium user experience, and aggressive marketing will continue to make it a key player in the flagship smartphone industry.
As Xiaomi continues to challenge industry giants, could the Xiaomi 15 Ultra become the best-selling flagship of 2025? Share your thoughts in the comments below!