Seamless TV integration and AI-powered sound propel Samsung to the top of the home entertainment industry.

Seoul, South Korea – Samsung Electronics has once again claimed the title of the world’s top soundbar brand, maintaining its dominance for the 11th consecutive year. According to a recent report by FutureSource Consulting, Samsung captured 20.1% of the global market share in revenue and 18.4% in sales volume in 2024, reinforcing its leadership in the premium audio industry since 2014.
AI-Powered Soundbars Redefine Home Entertainment
Samsung’s success is fueled by its commitment to cutting-edge technology, particularly in AI-driven sound enhancement and seamless TV integration. The 2024 flagship HW-Q990D soundbar has been widely praised for features such as:
✔ Q-Symphony technology – Enhances synergy between Samsung TVs and soundbars for a fully immersive experience.
✔ AI-powered audio optimization – Adapts sound dynamically to the environment for crystal-clear performance.
✔ Dolby Atmos & DTS:X support – Provides a cinema-quality surround sound experience.
Industry Recognition and Accolades
Samsung’s latest soundbars have been recognized by top tech media outlets:
📌 Newsweek Editors’ Choice Award – The HW-Q990D was named “the best Dolby Atmos soundbar of 2024.”
📌 Techlicious Editor’s Choice – The HW-S800D lifestyle soundbar was praised for its sleek design and superior sound quality.
Samsung’s 2025 Vision: Advancing Audio Innovation
Samsung is set to push boundaries further with its upcoming 2025 soundbar lineup, featuring:
➡ AI-enhanced surround sound for a more dynamic listening experience.
➡ Improved connectivity to integrate seamlessly with smart home devices.
➡ Refined audio processing for unparalleled clarity and depth.
Hun Lee, Executive Vice President of Samsung’s Visual Display Business, expressed the company’s commitment:
“We’re honored to be the global leader in soundbars for 11 years straight. Our focus remains on delivering the best possible audio experience through innovation.”
Why Samsung Continues to Lead
Samsung’s unwavering dominance in the soundbar market can be attributed to:
🎯 State-of-the-art AI-driven technology.
🎯 Seamless synchronization with Samsung TVs.
🎯 User-centric designs for all lifestyles.
Final Takeaway
With AI-powered advancements and next-gen features, Samsung soundbars continue to set the gold standard in home entertainment. As demand for premium audio grows, Samsung’s commitment to innovation ensures it remains at the forefront of the industry.
Source: Samsung Global Newsroom.