Smartphone brand iQOO, which has been exclusively selling phones online since its entry into India in 2020, is now ready to make a significant move by stepping into the offline market. This strategic shift is expected to enhance its presence across India and cater to customers who prefer an in-store buying experience.
According to reliable sources, iQOO will initially collaborate with Vivo-exclusive stores and other retail channels to showcase its devices offline. Customers will soon be able to physically experience iQOO smartphones at these stores before purchasing. Since its debut in India, iQOO has been retailing its products online through Amazon India, establishing a strong presence in the e-commerce space.
iQOO to Announce Offline Plans at iQOO 13 Event
The official announcement about iQOO’s offline market entry is expected during the iQOO 13 launch event in India on December 3, 2024. This move will complement its existing online sales network, creating a seamless omnichannel experience for its growing customer base.
For iQOO enthusiasts, this shift will provide an additional layer of convenience. Physical store shoppers can check out the devices in person, while online shoppers will have the option to explore iQOO’s offerings at nearby retail outlets.
Strong Community and Market Expansion
With an active community of over a million members through iQOO Connect, the brand has successfully established itself as a customer-centric company. By entering the offline market, iQOO aims to strengthen its market position and provide a comprehensive shopping experience for its fans.
Notably, Vivo, which owns iQOO, is celebrating its 10th anniversary in India this year and plans to launch 10 flagship stores soon. These stores are expected to feature iQOO devices, further expanding the offline availability of iQOO smartphones.
iQOO 13 Flagship Smartphone Launch
The highly anticipated iQOO 13 flagship smartphone will launch in India on December 3. As the successor to the iQOO 12, this device promises to offer cutting-edge features and performance. While pricing details remain under wraps, it is expected to be priced similarly to the iQOO 12.
Early camera samples from the iQOO 13 reveal its impressive camera capabilities, further increasing excitement for the launch.
What This Means for iQOO Fans
iQOO’s entry into the offline market is a game-changer. By combining its strong online presence with a growing offline network, the brand is poised to enhance its customer reach and create a well-rounded shopping experience. For Indian smartphone buyers, this move signals iQOO’s commitment to delivering quality devices with easy accessibility across both digital and physical channels.
