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Sui Dhaga: Weaving Innovation into Fashion with Start-Up Odisha Recognition and NITI Aayog’s Support

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In a groundbreaking achievement, Sui Dhaga, an innovative fashion tech startup, has recently garnered recognition from the esteemed Start-Up Odisha initiative. This acknowledgment highlights the company’s dedication to revolutionizing the fashion industry through its unique approach to clothing rental and technological integration.

Founded by visionary entrepreneur Akash Patro, Sui Dhaga aims to bridge the gap between traditional fashion practices and modern technology. With a strong focus on sustainability and accessibility, the startup offers a platform where individuals can rent designer clothing for various occasions, thereby promoting a culture of reuse and reducing fashion waste.

The recent recognition from Start-Up Odisha further solidifies Sui Dhaga’s position as a frontrunner in the fashion-tech space. This acknowledgment not only validates the company’s innovative business model but also opens doors to new opportunities for growth and expansion.

In another significant development, Sui Dhaga has also signed a Memorandum of Understanding (MoU) with the Atal Incubation Centre Nalanda, under the prestigious NITI Aayog’s flagship initiative. This partnership signifies the government’s support for Sui Dhaga’s vision and its potential to drive positive change in the fashion industry.

With the backing of NITI Aayog’s Atal Incubation Centre, Sui Dhaga aims to further enhance its technological capabilities and expand its reach to a wider audience. Through this collaboration, the startup plans to leverage cutting-edge technologies such as artificial intelligence and virtual try-on solutions to enhance the user experience and revolutionize the way people engage with fashion.

Commenting on these recent achievements, founder Akash Patro expressed his gratitude for the support received from both Start-Up Odisha and NITI Aayog. He reiterated Sui Dhaga’s commitment to redefining the fashion landscape and empowering individuals to express themselves through sustainable and affordable fashion choices.

As Sui Dhaga continues on its path of innovation and growth, it remains poised to make a lasting impact on the fashion industry, one stitch at a time. With a blend of traditional craftsmanship and modern technology, the startup is set to redefine the way people perceive and interact with fashion, making style more accessible, sustainable, and inclusive for all.

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